Masterson Communications

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Masterson Communications – Clients

Masterson Communications is proud to serve a wide array of international clients, who range from small independent startups to agencies and established national and multinational firms, and state entities in the Middle East, Africa, Europe and Australia.

Below are just some of our recent clients and projects.

November 2022: FIFA World Cup Qatar 2022 Educational Tool Kits

Masterson Communications has completed a major 2-year ‘Tamreen’ Educational Tool Kits content project for the FIFA 2022 World Cup in Qatar. Our scope covered project management, consultation, strategy, research, copywriting, creating quizzes, copy editing, fact checking, translation and proofreading.

The project execution was a collaboration between Masterson Communications and Qatar digital agency A101, for the Supreme Committee for Delivery and Legacy (SC), a semi-government organisation tasked with hosting the 2022 World Cup, under the auspices of the Qatar Ministry of Education. 

Masterson Communications compiled more than 35 tool kits over two years in English and Arabic, for use in Qatari schools to promote the Middle East’s first FIFA World Cup. The Tamreen Tool Kits were aligned with the Qatar school curriculum, ages ranged from 8 to 18, and included tool kits aimed at students with cognitive abilities. 

Our scope covered project management, consultation, strategy, research, copywriting, creating quizzes, copy editing, fact checking, translation and proofreading. The tool kits spanned a range of subject matter, including the history of football and the world cup, learning leadership, community, stadium design, tourism and worker welfare. 

“Compiling these tool kits was a great opportunity for our team to flex our content and project management capabilities, compile custom tool kits, produce material for an educational project and service a high-level corporate client,” said Masterson Communications director Miles Masterson.

Functional Fluency International Website: Content & Brand Development, Copywriting, Editing & SEO 

Masterson Communications completed a range of content marketing services for the relaunch of an ecommerce website for Functional Fluency International (FFI), a global personal development organisation with offices in The Netherlands, United Kingdom and South Africa.

FFI has a vast network across a dozen countries and focuses on personal development and life coaching for individuals, teams and organisations and also offers training programmes in Functional Fluency and its Temple Index of Functional Fluency (TIFF©) development tool. Masterson Communications project managed and developed much of the written content for the site prior to launch, as well as researched SEO keywords and implemented SEO across the front and back end. We also helped to develop the brand’s digital voice and identity, enhanced the user conversion journey through UX copywriting, provided general copy editing and proofreading services for the entire site, and edited and rewrote their 20 page ‘Starter Pack’ PDF download.

Screan – An Innovative New Ecommerce Concept: Strategy, Content & SEO

Masterson Communications contributed to the launch of an innovative new ecommerce business concept and website based in Cape Town, South Africa – Screan. (

Created by entrepreneur Mike Schlebach, Screan is an incredibly easy-to-use and risk-free way of inspecting a used car that completely removes the effort, hassle and admin around viewing pre-owned goods from the prospective buyer. Masterson Communications consulted with Screan on several aspects of their business concept, including their business development strategy, content strategy and website development, including UX, CTAs, conversion funnels and IX. Masterson Communications also conducted SEO keyword research, and keyword enabled and wrote or edited all of the copy for the Screan website, as well as implemented the back end SEO. Apart from used cars, Screan will be expanding its concept to include other second hand goods in the near future.

Harvest Wealth (Independent Investment Firm): Content Consultation

Masterson Communications completed a comprehensive digital content consultation for Harvest Wealth, an independent investment firm based in Cape Town, South Africa.

We reviewed the client’s online offerings and advised them on how to improve their digital presence. This ranged from their business tag line, to the design of their website and other online materials, website imagery, company logo, content presentation, copywriting, SEO, LinkedIn social media page and a basic content marketing strategy. Following our report, Harvest Wealth took on several of our recommendations, including a website redesign and the firm has subsequently seen a great improvement in web traffic, resulting in solid business leads. “I got what I was looking for in terms of an insightful outsider’s view of my offering and its positioning,” said the client. “I will certainly work with Masterson Communications again in the future.”

Afterglow London: Ecommerce Brand & Website Strategy & Copywriting

Masterson Communications contributed to the content and strategy for, an ecommerce website for the world’s first 100% sustainable athleisure sportswear brand – Afterglow.

The brainchild of UK entrepreneur, Jay Barratt, Afterglow is a new sustainable clothing brand that is as eco-friendly as it can possibly be – from the recycled fabrics to the environmentally responsible packaging and delivery. Masterson Communications played a major role in helping Jay to formulate the brand, brand strategy, mission and vision, content strategy and social media/digital marketing strategy for Afterglow, particularly on LinkedIn. We also oversaw all content creation, keyword research and search engine optimisation (SEO), product descriptions, static text and blog posts. We are currently working on another exciting project with Afterglow, so watch this space!

Pride Factor: Online Ecommerce Course Concept & Script

Masterson Communications conceptualised and scripted an online course – How to Start Your Own Online Store. The five module tutorial was produced with Pride Factor Academy, a South African life-skills academy.

Available on subscription, the online course is a response to the phenomenal growth in ecommerce worldwide. The course offers learners all of the basic information needed to set up their first ecommerce platform. 

By the end of the course the student will have all the tools and knowledge they need to create and build their own online retail platform, convert customers and earn revenue from ecommerce.

Partnership and Collaboration: A101 Strategic Digital Consultancy, Qatar

 Based in Doha, A101 was voted 2019 Qatar ICT Service Provider of the Year. Masterson Communications has partnered with A101 on several websites and digital marketing projects for state and private entities in Qatar.

Masterson Communications provides A101 with:

  • Ongoing Business Copywriting (for clients and inhouse)
  • Content Strategy
  • Content Development
  • Digital Marketing Content
  • Digital Marketing
  • Project Management
  • Translation Services

Qatar Ministry of Transport and Communications (MOTC) / Deloitte (A101 Client): Ecommerce Portal

  • Content Development
  • Copywriting (except journal articles)
  • Editing (including journal articles)
  • Video Script Writing
  • Arabic Translation

Qatar Ministry of Transport and Communications (MOTC) / Deloitte (A101 Client): Theqa eTrustmark website

  • Consultation
  • Content Development
  • Copywriting

Salam International (SIIL) Corporate Website (A101 Client)

  • Consultation
  • Site Mapping and Wire Framing
  • Content Strategy
  • Copywriting 
  • Copy Editing
  • Arabic Translation

Jaidah Group Qatar Linkedin Page (A101 Client)

GBM Qatar: Blog and Linkedin Posts (A101 Client)

  • Consultation
  • Content Strategy
  • Copywriting (Blog Posts)
  • LinkedIn Posts (Qitcom IT Event)

MCA Law Qatar: Editing & Translation (A101 Client)

  • Copy Editing
  • Arabic Translation

Masterson Communications: Oh Goodie Goodies – Ecommerce Website

Oh Goodie Goodies is an ecommerce website owned and maintained by Masterson Communications.

Oh Goodie Goodies is an ecommerce site targeting the US market. In two years, the startup has achieved significant growth through SEO, PPC advertising and influencer and content marketing. 

  • Content Strategy
  • Content Development
  • Blogging
  • Digital Marketing (PPC and social media advertising, influencer marketing)
  • Search Engine Optimisation

C-Wallet – Dubai and Qatar

  • PR consulting
  • Press Release (English)
  • Translation (Arabic)


African Budget (South Africa)

  • Consultation
  • Content Strategy
  • SEO-Optimised Blog Posts

University of Cape Town – Oceanography Department (South Africa)

  • Copy editing
  • Layout and Design

Qatargas ‘The Pioneer’ Corporate Magazine

  • Content Development
  • Copywriting
  • Arabic Translation
  • Design Management
  • Project Management (including client liaison, flatplanning, scheduling, and digital upload)