Masterson Communications – Partners
Masterson Communications is a partnership between our directors Miles Masterson and Megan Scharffenorth. Together they have more than 50 years’ combined experience in media project management, content marketing and strategy, digital marketing, SEO, copywriting, journalism, editing, publishing and corporate communications in the Middle East, Europe and Africa.
Miles Masterson – Managing Director
Miles Masterson’s career spans more than 25 years in content generation and strategy, digital media and publishing in the Middle East, Africa and Europe. A highly skilled copywriter, his experience includes working for consumer and contract magazines and B2B publishers, as well as for content agencies, individual companies and corporate clients worldwide. An accomplished project manager, Miles has handled multiple business units and media projects across a variety of digital channels, including websites, social media and as a podcast host. He has also been the creative mind behind several marketing and advertising campaigns and media strategies, as well as the editor of company profiles and corporate books. Miles co-founded one of South Africa’s most successful and award winning magazine brands, Blunt, which he ran as editor and publisher for 10 years. In 2010, he was nominated as a finalist the Discovery Health Journalism Awards for a piece on plastic pollution published in Men’s Health magazine.
For more on Miles Masterson please view his LinkedIn profile here.
Megan is a strategic corporate communications specialist with more than 20 years’ experience in the Middle East, South Africa and the United Kingdom, at leading companies such as RasGas/ExxonMobil, Great Universal Stores plc, WPP plc, The Foschini Group (Pty) Ltd and The Lewis Group Ltd. In recent years, her focus has shifted to include consulting with clients in ecommerce and digital marketing. As the founder of online store, Oh Goodie Goodies, Megan has successfully leveraged analytics and customer insights to implement on- and off-site strategies for increased organic and paid traffic, engagement and conversions, predominantly within the US market.
For more info on Megan please view her LinkedIn profile here.