Masterson Communications has completed 2-year ‘Tamreen’ Educational Tool Kits content project for the FIFA 2022 World Cup in Qatar. The project execution was a collaboration between Masterson Communications and Qatar digital agency A101, for the Supreme Committee for Delivery and Legacy (SC), a semi-government organisation tasked with hosting the 2022 World Cup, under the auspices of the Qatar Ministry of Education.

Masterson Communications compiled more than 35 tool kits over two years in English and Arabic, for use in Qatari schools to promote the Middle East’s first FIFA World Cup. The Tamreen Tool Kits were aligned with the Qatar school curriculum, ages ranged from 8 to 18 and included tool kits aimed at students with cognitive abilities.

Our scope covered project management, consultation, strategy, research, copywriting, creating quizzes, copy editing, fact checking, translation and proofreading. The tool kits spanned a range of subject matter, including the history of football and the world cup, learning leadership, community, stadium design, tourism and worker welfare

“Compiling these tool kits was a great opportunity for our team to flex our content and project management capabilities, compile custom tool kits, produce material for an educational project and service a high-level corporate client,” said Masterson Communications director Miles Masterson. 

“The Supreme Council was highly satisfied with Masterson Communications’ work, which was professionally executed, delivered on time and within budget,” said Charles Vincent, managing partner at A101. “We have worked on a number of similar projects with Miles and his team and could not recommend them more highly for these kinds of assignments.”

To view the tool kits go to