Like many you may have set up a Pinterest profile for your business, but don’t know what to do next. Here are four tips to get you going.

Pinterest is a bit of an outlier in the social media matrix. Originally intended simply as a visual sharing medium for images, projects and mutual interests, Pinterest has become a key conduit for ecommerce and online lead generation. The platform is used by many people as a visual search engine, providing your business with a great way to drive traffic to your website or ecommerce platform – and a chance to convert those visitors into customers. 

1. Creating New Pins and Boards

Pinterest consists of two main elements, individual pins and boards. Pinterest boards allow you to collect and organise your individual pins in categories closely related to your business and marketing objectives.

  • Go to your Pinterest and click the + sign on the right of the page. Choose to create a new Pin or Board. Make sure you have brand consistency across your boards and individual pins.
  • Create boards topical to your market and place them near the top of your Pinterest page
  • Create new boards in secret first. This is a good idea, because you won’t annoy your followers by filling their feeds with your pins as you’re in the process of creating your board. Switch secret boards to public ones once you’ve populated them with 10-25 pins.
  • Optimise for search: find and implement Pinterest keywords on your boards and pins (see below)

Tip: When creating a new board, be sure to name it using a title that people are likely to search for. Be as obvious as you can about it really, then write a description for the board and select the appropriate category. This will all help the board show up in search results (see below). 

2. Finding Pinterest Keywords for your Boards and Pins

Remember people use Pinterest as a visual Google search engine so let your business page reflect that both visually – as well as using keywords, much like you would for SEO. You must optimize board descriptions and your new pins with keywords wherever possible. Here’s how: 

  • Go to the Pinterest homepage.
  • In ‘Search’, type a board phrase for your new pin or new board. Here, we’ve written out ‘Winter Workouts’
  • Don’t press ‘Enter’ yet. Look at the dropdown list that Pinterest automatically generates. These are listed because they’re the most popular, most searched terms. Make a quick note or screenshot of the ones that match what your new board or pin. 

  • Press Enter. You’ll see a results page that includes an infinite scroll of pins, as well as popular search terms in buttons across the top of the page. Make sure to note the ones that match your board. You can scroll usually (there’s an arrow at the far right of the buttons), so keep scrolling until you find the best matches. There is also a new ‘Profiles you might love’ feature for suggestions on who to follow or refer to for inspiration.

  • Once you have a list of keywords, go back to your board or pin description, and add them in, using a hashtag for each as you do with Instagram. 
  • Use the full search term. If you typed ‘Winter Workouts ‘you might have got ‘outfits for women’ so your whole keyword group would be ‘#winterworkoutsoutfitsforwomen’.
  • But don’t insert more than 20 hashtags per pin as it will be too much and too overwhelming.

Tip: Simply click and drag to rearrange the order of your boards. 

3. Who to Follow

  • Follow competitors’ followers.
  • Follow individual boards based on keywords.
  • Follow influencers (because their content is likely to be very popular and by repinning them, you will get more exposure).
  • Don’t bother liking or commenting on other people’s pins too much if at all. Pinterest is not about community or conversations, but about looking for ideas and inspiration. 

4. Integrate Your Website & Social Media 

Finally, make sure your website and other social media channels are linked to your Pinterest profile.

  • Add the Pinterest logo to your social media icons on your website. Make sure it is linked directly to your business’ Pinterest page.
  • Ensure that visitors to your website are able to pin your images and blog posts directly from your website. Add the ‘Save to Pinterest’ button below your product images and your blog post images.
  • Share your pins and boards across your other social media, such as Twitter and Facebook.
  • If you create a blog post, you should create more than just one pin for it. Try to create as many as 3-5 different pins for one blog post, varying the images, text overlay and title/description. Also place them on different boards. This gives you far greater potential reach from just one blog post.

Tip: Infographics, how-to guides, checklists and video content all get great traction on Pinterest.

That’s about it. Now you can focus on creating great pins, epic boards and hopefully increase traffic to your website and increase conversions, whatever your business.

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